MassMutual’s Retirement Services Division has enhanced the model for its TPA Alliance business, part of an effort to expand its third-party administrative business.

Among the changes are dedicated TPA channel managers to help with business development efforts, a new regional service team to help better service TPAs and intermediaries with their clients on MassMutual’s platform and additional participant enrollment and education resources.

“MassMutual is investing significant resources in the continued development of our TPA Alliance business,” said Michael McKenzie, corporate vice president and head of MassMutual’s Retirement Services operations organization. “The TPA market is a key element of MassMutual’s growth strategy and we are fortunate to be in a strong financial position that enables us to continue to invest in helping TPAs and intermediaries achieve their own growth objectives as well.”

The company will hold a web-based seminar March 31 to explain the changes. The MassMutual TPA service model is compatible with 401(k) and 403(b) plans.

“We are really excited to introduce a number of enhancements that will distinguish MassMutual’s offering for third-party administrators and advisors in the TPA market,” said Shefali Desai, vice president of MassMutual’s TPA Alliance distribution organization.

The company is hoping the changes will bolster its position in the TPA market.

“MassMutual is fully committed to growing our TPA Alliance business and helping TPAs and intermediaries do the same,” Desai said.