USAA, an insurance company for members of the military and their families, has signed a 10-year agreement to sponsor the annual Army-Navy football game.

The deal puts USAA before an audience, both in the stadiums and on TV, that often choose its products over non-military offerings.

The deal was announced Monday (July 20) by the U.S. Naval Academy and the U.S. Military Academy, according to WBAL-AM Radio in Baltimore, Md.

This year’s game is scheduled for Dec. 12 at Philadelphia’s Lincoln Financial Field, where the Philadelphia Eagles play, as will the 2010 game, as well as all games through 2017, except for the 2011 game, which will be held at FedEx Field, where the Washington Redskins play, and in 2014 and 2016, where games will be played in Baltimore, at M&T Bank Stadium, where the Baltimore Ravens play.

The games, which starting this year will be held the second Saturday of the month, not the first, are broadcast on CBS