Raritan Valley Insurance Services, a Flemington, N.J., agency, was named the Trusted Choice Agency of the Month by Trusted Choice, the consumer branding program of the Independent Insurance Agents & Brokers of America.

The full-service independent insurance agency has 10 employees, including nine who work full-time. The company was formed in 1971.
Raritan Valley Insurance Service “continuously provides the personalized and professional service that exemplifies the Trusted Choice Pledge of Performance,” said Dave Evans, Trusted Choice executive director.

“Trusted Choice is at the forefront of providing Independent Agents with branding and marketing tools and has become an integral part of our marketing campaign,” said Dick Farrell, president of Raritan Valley Insurance, in a statement. He added that independent agents need “every tool available to them” to compete in the tough economy, “with many insurance companies pushing price over quality.”