Norwalk, Conn.-based Affinion Security Center is offering its identity theft insurance in New York to its current members in the state, along with enrollees through their financial institution.

The new insurance benefit is being rolled out automatically to current New York-based members of IdentitySecure, as well as those consumers who have enrolled in an ASC powered protection plan through their financial institution.

The insurance provided will allow for up to $10,000 of coverage aimed at helping victims of identity theft recover certain costs associated with having their identity stolen, the company said.

Tom Rusin, president and CEO of ASC, said the benefit is “the first of many product enhancements” to be launched in New York and around the U.S., as the company seeks to provide clients with more options.

According to the Identity Theft Resource Center, in 2008, victims of damage done to existing accounts spent an average of $739 in out of pocket expenses, making the $10,000 benefit sufficient for most victims of identity theft.

Affinion Security Center is a division of Norwalk, Conn.-based Affinion Group.