A Florida-based life settlement, annuity and life insurance policy firm is changing its name to reflect “the growing need for expanding financial offerings” during the recession.

Peachtree Financial Solutions will encompass Peachtree Settlement Funding, Peachtree Pre-Settlement Funding and Peachtree Life Settlements, among other companies it owns.

The name change, which already took effect, will more closely align the organization’s business units with its ongoing mission of providing comprehensive financial solutions to consumers, attorneys and insurance professionals, the company said.

“Our corporate branding initiative is a perfect reflection of our growth and it is in response to our customers’ demand for a variety of financial options,” says Jim Terlizzi, CEO of Peachtree Financial Solutions.

Alberto Cairo, Peachtree Financial Solutions’ chief operating officer, said the rebranding “reflects our commitment to meeting the diversified needs of the marketplace in a rapidly changing economy.”

Peachtree has purchased more than $4 billion of specialty receivables, the company said.