Pruco Life Insurance Co., part of Prudential Financial, is offering consumers a new policy that provides minimum death benefit regardless of investment performance.

The new policy, VUL Protector, offers 13 asset allocation investment options, including a money market account and fixed rate option, the Newark, N.J.-based company said.

In addition to a no-lapse guarantee, the product offers an enhanced cash-value rider and persistency credit for the policyholder beginning in year 13, according to Pruco Life.

“The combination of guarantees, persistency benefits and Prudential’s impressive brand recognition with the American public is a win-win for producers and the consumers they serve,” said Rich Brugger, vice president of product, distribution marketing and sales support for Prudential’s Individual Life Insurance business, in a statement.

VUL Protector is issued by Pruco Life Insurance Co. in all states, except New York.