BenefitMall has launched HealthcareExchange.com, which the nation’s largest general agency said should serve as an online community for industry experts to weigh in on topics affecting the healthcare market, including national healthcare reform.

The new site was “established as a place where brokers, consumers and healthcare providers can exchange thoughts and ideas surrounding the challenges we face as we navigate our way through the future of healthcare,” said Bernard DiFiore, president and CEO of BenefitMall.

The new site was previewed by more than 250 of BenefitMall’s carriers and brokers at a July health care forum it hosted in Dallas.

This story originally appeared in the September 2009 print edition of Insurance & Financial Advisor.