Aetna has added “The 15-Minute Health Insurance Guide,” an animated, online tool to its website to aid consumers in picking the proper coverage.

The guide focuses on important aspects consumers need to consider when purchasing an individual plan such as coverage levels for preventative care, doctor’s visits, prescription medication, according to the company. The online tutorial also describes the different parts of a plan that factor into the total cost, such as premiums, deductibles, co-pays and coinsurance, and maximum out-of-pocket payments.

Development of the guide is a result of a 2009 study by Aetna that determined that 69% of consumers said they had never heard of individual insurance plans or did not know much about them.

“More people are looking at individual health insurance options, whether it is because they don’t have coverage through their employer, are retiring early and are not yet eligible for Medicare, or are looking for coverage after a layoff,” said Ann Bryan, head of Aetna’s AARP Essential Premier Health Insurance program, in a statement. “Before people begin comparing plans, it is important they have some general knowledge on the different features of a health plan and an idea of what type of plan would best fit their specific needs, and this tool can help people figure that out.”