John Hancock introduced a new interactive website to help brokers and consultants explore and establish long-term care (LTC) insurance plans for businesses with up to 1,000 employees.

The site includes information and tools for both professionals, whether familiar with LTC or not, to navigate through the benefits planning process, including prospect evaluation, strategies for maximizing group enrollments and talking points for use with employers.

Users of the site also may access John Hancock’s sales support team if they need additional assistance.

“Over the past 22 years, we have seen LTC insurance increase in popularity among large employers,” said Marianne Harrison, president of John Hancock Long-Term Care, in a statement. “Today, we’re seeing small and mid-size employers showing greater interest in meeting the LTC needs of their employees, yet few of them know who to turn to for LTC advice and services. This site, in addition to the access to our team of experts, will be very helpful to brokers and consultants who want to provide this important coverage to businesses throughout the U.S.”