AIMS Benefit Solutions and MedLink, a national insurance broker, have formed a partnership designed to exploit each other’s strengths.

Montgomery, Ala.-based AIMS is providing marketing support to MedLink’s long-term care insurance agents, while MedLink is offering the same services for AIMS agents selling life insurance products.

Steve Dozier

The partnership, which began Jan. 1, expands AIMS’ reach, according to Steve Dozier, the company’s president.

“This new venture is part of our overall strategy of transitioning from a sole focus on LTCi products to offering multiple product lines,” Dozier said in a statement. “Since MedLink’s structure and personnel are very similar to our own, we are able to support each other’s agent services seamlessly.”

MedLink helped AIMS create a new web site for life brokerage products.

In October 2009, as it began to expand its portfolio, AIMS changed its name to AIMS Benefit Solutions to signify the expansion into other markets.

Founded in 1991, MedLink is a national wholesale insurance brokerage agency, offering brokers a comprehensive portfolio of products and services, including employee benefits, individual life, long term care, disability, 401(k) plans, annuities, technology and group enrollment services. MedLink has a proprietary network of more than 3,000 independent brokers, while more than 10,000 brokers have access to the agency’s products and services through its regional and national partners.