Two divisions of HealthNow New York have teamed with a Massachusetts-based online care provider to bring web-based doctor visit to their clients, beginning this summer.

BlueCross BlueShield of Western New York and BlueShield of Northeastern New York will use American Well’s Online Care platform and services in upstate New York for eligible members and employers, who will be able to engage in immediate live encounters with credentialed physicians from the Blues plans’ established provider networks, according to the companies.

Alphonso O'Neil-White

Patients will be able to access online visits from their home or workplace at any time, using the Internet or a phone line. During each interaction, physicians will be able to review the patient’s clinical information, speak with and see the patient, prescribe medications as appropriate and suggest follow-up care.

“The introduction of Online Care is in line with our strategic vision to make health care more accessible and less costly for the communities we serve,” said Alphonso O’Neil-White, president & chief executive officer of both Blues affiliates, in a statement.   “Online Care is an innovative solution that will allow us to bring high quality, informed and timely care to our members when and where they need it.”

The initial launch of the Blues’ Online Care will occur in western New York with service to the northeastern part of the state anticipated by fourth quarter 2010. The first phase will offer Online Care to eligible members of each company’s health plans and the later phase, occurring in year two, will expand to non-members and the uninsured throughout New York State.

Cynthia A. Ambres, MD, senior vice president and chief medical officer for the two Blues said in these current times, “health plans must be creative and pro-active in helping our communities to achieve better health.

“Access to care continues to be a major concern for both the insured and uninsured alike,” Ambres said. “Online Care allows members to reach a physician when answers are needed.  It’s convenient and easy to use for both our members and physicians.”

The Blues said that the new service is part of its “virtual health” vision for improving care delivery, based on principles of promoting access to high-quality medical consultation for members whenever and wherever needed, as well as making it easier for physicians to converse with patients when they need advice but cannot be seen in the office.

BlueCross BlueShield of Western New York and BlueShield of Northeastern New York are divisions of HealthNow New York, a health insurance and employee benefits company headquartered in Buffalo, N.Y.