Lloyd’s of London, known for insuring a wide range of unusual interests, has agreed to provide a $1 million policy for the long hair of Troy Polamalu of the Pittsburgh Steelers.

Polamalu’s dark, curly locks, which flow below his helmet and have not been cut since 2000, are tied to his endorsement of Head & Shoulders shampoo, whose corporate parent, Procter & Gamble, filed the paperwork with Lloyd’s to obtain insurance protection, according to media reports. Polamalu, a safety, wears his hair long as a tribute to his Samoan ancestors, the reports said.

He joins a long list of stars whose personal and business assets require coverage. They include, according to the Washington Post, soccer star David Beckham reportedly obtaining $70 million in coverage on his legs, Dolly Parton insuring her breasts, Rolling Stones’ star Keith Richards protecting his hands and Tom Jones insuring his chest hair.