Florham Park, N.J.-based ADP Statewide Insurance has launched a new website at www.adpinsurance.com.

The company, one of the largest independent insurance agencies in New Jersey, designed the site to improve the personalization, education and shopping experience for each web visitor, according to a company staement.

The company calls itself as a continuing organization for a group of insurance agencies, offering auto, homeowners and business owners insurance policies, that have been serving the New Jersey, New York and Pennsylvania regions for more than 60 years.