Pa.-based health care discounter partners with Hispanic marketer

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A national healthcare savings organization, based in Horsham Pa., entered an agreement with a major Hispanic marketing group to target the Hispanic population and meet its goal of increasing monthly sales.

The national Hispanic marketing group will promote National Health Partners’ CARExpress discount health care membership program to Hispanic communities in the U.S.

National Health Partners previously announced plans to increase monthly sales by 75% with its new marketing partner. The company said it now expects the agreement to increase sales of new members by more than 300% through the rest of the year.

“We plan to continue to add more strong partners to our fold,” David M. Daniels, president and CEO of National Health Partners, said in a statement. ”I am really pleased with where we are with our business and I’m especially excited with our outlook for strong growth in new sales and even stronger growth with our cash flow.”

National Health Partners provides discount health care membership programs to uninsured and underinsured people through CARExpress, its national healthcare savings network, which has more than 1 million medical professionals that belong to PPOs such as CareMark and Aetna.

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