HHS signs third public relations contract for ACA awareness

Filed in: Health Insurance News, National

The Obama administration has re-hired a public relations firm to help promote online health insurance exchanges that will be implemented as mandated by the Affordable Care Act (ACA).

Total public relations contracts for the health reform law total more than $30 million.

The Hill’s Healthwatch reported that Weber Shandwick has landed a second contract worth $8 million with the Department of Health and Human Services (HHS) to get the word out about the exchanges, which must be up and running by Oct. 1.

An official with HHS told The Hill that a wide range of communication vehicles will be used, including paid media and digital means.

The contract could extend to a higher amount based on performance.

This is the second public relations contract the government has signed with Weber Shandwick. Another contract last year was reported to be worth $3.1 million. Another public relations firm, Porter Novelli, netted a $20 million contract with HHS.

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