Social media case study: How blogging is paying off for one Md. advisor firm

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Patrick Collins, a partner and managing director at Greenspring Wealth in Towson, Md., hadn’t given much thought about using social media until last year. He and his firm had been sharing information with clients the old fashioned way – you know, by phone, face-to-face and email.

Patrick Collins

Patrick Collins

“It (the blog) was really at the request of our clients,” Collins said. “We’d been sharing investment and market-related information internally for years. But we learned through discussions with clients and advisory boards that they were interested in this type of information.”

In February 2013, Greenspring Wealth launched an external blog, not knowing what to expect. So, Jon Ferchen asked Collins to share his blogging experience to give an idea of what’s involved and where to focus.

Read Jon Ferchen’s entire story on the Principal Financial Group blog…

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