Ritter Insurance Marketing launched an Internet-based tool designed for insurance agents who are selling Medicare products, including Medicare Advantage, Part D and Medicare Supplement (Medigap).

What do you say when you get on the phone with your new referral prospects? Here’s a template from which you can base your own script. If you’re serious about refining your current phone script, I think you’ll find it particularly helpful to read this column a few times and then craft your own new script that fits your situation. Since I believe the best referral is an introduction, we’ll assume that in this sample script.