The new president of the Professional Insurance Marketing Association, one of a number of newly elected officers, predicts more spending on insurance marketing this year.

Just as the master carpenter must use the right tools for the job, so must today’s insurance direct marketer. As consumers’ wants and needs and media options continue to evolve, direct marketers need to reach for the new tools in order to “get the job done” efficiently.

A life insurance education organization is paying attention to the growing sale of life insurance through direct marketing channels by adding to its board a member of a group supporting those online and phone sales efforts.