There are few offenses in business worse than challenging the validity of the near sacred “elevator speech,” the one-minute message verbalizing the unique qualities of what a salesperson does or sells.

Every child loves stories. They so excite the imagination that they can’t get enough of them. How many times does a child ask for The Little Engine That Could? Stories are the way to captivate children and ignite their curiosity.

The revolution is underway. In the simplest terms, no one wants to do anything they don’t want to do. If this sounds overly innocent, it isn’t.