There are few offenses in business worse than challenging the validity of the near sacred “elevator speech,” the one-minute message verbalizing the unique qualities of what a salesperson does or sells.

Every child loves stories. They so excite the imagination that they can’t get enough of them. How many times does a child ask for The Little Engine That Could? Stories are the way to captivate children and ignite their curiosity.

The largest trade association of public-sector retirement funds endorsed a Washington, D.C.-based insurer’s fiduciary liability insurance program for its members.

Every company is trying to use Facebook in an attempt to move their business forward and stay connected to their customers in this fast paced world. Why are some companies more successful at this than others? Content is the key to staying in touch with your customers and keeping them informed. The content, however, must be a rich mix of information, education, humor and fun.

A national healthcare savings organization, based in Horsham Pa., entered an agreement with a major Hispanic marketing group to target the Hispanic population and meet its goal of increasing monthly sales.

Mention the phrase “social media” and most people automatically think of Facebook and Twitter. But if you have any dealings in the corporate world–whether you’re a CEO, salesperson, human resource manager, administrative assistant, or anything in between–you’ll want to take a closer look at LinkedIn. You will find it a useful tool to make your business relationships more meaningful and more profitable.

Capitol Financial Solutions (CFS) Brokerage Services department was endorsed by the Professional Insurance Agents Association (PIA) of NC to offer members its product line.

Two bills, passed by the Maryland General Assembly and signed into law by Gov. Martin O’Malley, change the insurance landscape in Maryland.

Securian Life Insurance Co. has launched its first annuity for sale in New York, saying the new product offers a feature called Advance Withdrawal Benefit.

Curt Pearsall, founder and principal of a Whitesboro, N.Y., insurance consulting firm, was elected president of the American Insurance Marketing & Sales (AIMS) Society, a professional organization dedicated to building insurance sales, marketing and technical expertise